Cornitos, the Made in India Nachos brand launches the #CornitosFilmyFlovurs campaign. The campaign created on Cornitos popular category Nachos Crisps is pivoted on famous Bollywood dialogues, complete in intonation and style, mapping customers to specific brand attributes and the current situation with a well-mimicked dialogues that add a distinct touch of humour.
Especially at a time when people are feeling restless due to lockdown and worried because of the COVID pandemic, the light-hearted campaign provides happy relief in these grim times and timely distraction for people who have generally run out of all options to entertain themselves. The campaign narrative also molds itself into the lockdown experience, further leveraging the situation to convey to audiences that Cornitos delivers even in these difficult times, and while doing so, honoring all the rules and precautions every step of the way – from manufacture to packing to delivery and even transaction.
Vikram Agarwal, Managing Director, Cornitos
The challenge before any brand is how it stands up in tough times. And the current times are unique – a grim challenge like nothing else before. It is very important for any brand, but especially a retail one, to constantly stay in the public mind space. With this campaign, we aim to create a recall value for the brand. The narrative allowed us to convey to the customers that we are scrupulously following all safe delivery rules. From another perspective, what we have is a fun product; the campaign assures the audiences that their fun times as sparked off by Cornitos Nachos are not compromised in any way. And, of course, the campaign lends a feeling of normalcy in these troubled times.