Q. How important is the MICE business for your country and what percentage of total business you comprise from the MICE?
The Indian MICE market has always underlined its significance as the most important market segment for Germany . Over the years Germany has maintained its leading position as the top MICE destination for Indian MICE travelers to Europe. Many of our trade fairs and events are well known must visit industry events for Indian business travelers.
Q. why one needs to go to your country for MICE business instead of others, what are the facilities your country provide to them?
It is estimated that two third of the global trade fairs happen in Germany . Germany always stands out against international competition in terms of facilities , trained staff , innovation and reach. Three of the worlds top 5 large exhibition centre’s are located in Germany and four of the ten highest performing trade fair organizers are based here. Besides it’s a fantastic incentive destination owing to its art and architecture , vibrant cities and urban living , culture and cuisine and beautiful landscape.
For and incentive visitor Germany offers a rich variety of experiences from coast to mountains , recreation and wellness to action and adventure . Germany’s strong position in key global technologies , excellent infrastructure and good value for money puts the world’s fourth largest economy in second place among international conference destinations.
Q. How is the response from Indian MICE segment? Are there any challenges which you’re facing in the current scenario?
As per the findings of the report conducted by Synovate Business Consulting, Germany yet again emerged as leading destination for MICE in India. The report cited that mid-sized and large corporates who have organized MICE trips in Europe between 2010-11, have opted for Germany with a lead percentage of 73%, followed by U.K with 52%, France-51% and Switzerland- 45%. The report also divulged the leading cities of choice that included Frankfurt with the maximum votes at 54% followed by Berlin at 51% and Munich at 44%.
Visa ‘s are streamlined and you can apply through VFS Global . Food especially vegetarian and even Indian vegetarian is not an issue at all as there are many Indian restaurants all over Germany. Some hotels even have Indian chefs. For further information on food , the German National Tourist Office makes available literature on food and wine and other guides for better understanding . Our website www.germany.travel
is very helpful as well . As far and language is concerned most Germans understand and speak English especially in the cities.
Q. Tell us the round fig. of MICE 2014 in your country from Indian MICE segment? Also share your expectations for 2015 and the marketing strategies with which you’re coming?
Germany witnessed 650103 overnights from India in 2014. This is total number (MICE + Leisure)
MICE especially incentives and meetings was earlier mainly restricted to destinations in South and South East Asia , however there is a noticeable growth in going medium and long haul for incentives . This has to do mainly with corporate getting more budget allocations and getting more aware of value propositions from destinations away from the beaten track. We are sure to hear more from small exotic destinations vying for incentives and competing with the popular ones.