Tourism Malaysia and Malindo air has joined hands to woe Indian outbound tourists in a big way. The tourism board in association with the airline and world famous resorts in Malaysia has come out with a campaign to increase the penetration among Indian tourists and have a larger market share in India. The Campaign “Malaysia Fantastic Deals” sees Tourism Malaysia in partnership with Malindo Air and several popular hotels and a restaurant in Malaysia to offer a specifically to the India market.
India has consistently been one of the top 10 tourist generating markets for Malaysia and has continuously made significant contributions to tourist arrivals and tourist receipts to Malaysia. From January till Sept2018, Malaysia received 437,736 tourist arrivals from India which is an increase of 10.4% as compared to last year. As for tourist receipts, RM1.2billion was received from India market from January till June which was an increase of 15% for the same period of last year.
For these “Malaysia Fantastic Deals” campaign, Malindo Air, a premium Malaysia-based airline, operating to nine cities in India, is offering a 10% discount on air fares from Chennai, Delhi, Mumbai and Calcutta. Meanwhile, industry partners Sunway Hotel & Resorts, MeritusPelangi Beach Resort and Spa Langkawi, Lexis Hotel & Group and Atmosphere 360 Revolving Restaurant KL Tower have come hand in hand to offer irresistible deals on hotel stays, services, activities and food and beverages for destinations like Kuala Lumpur, Port Dickson, Langkawi and Penang in Malaysia.
Tuan Syed Yahya Othman, Director of Package Development Division, Tourism Malaysia
We are proud of this partnership with some of the key names in Malaysia’s tourism industry, and believe that tourists from India will enjoy better value and have a memorable experience of Malaysia. He added, “We have seen such great support from our industry partners here in India and this campaign is our effort to acknowledge their support and boost their promotional efforts here.
Chandran Rama Muthy, CEO of Malindo Air
In year 2019, we are targeting a 12% incremental of passenger's load from India compared to this year. We believe this partnership will contribute in achieving our goal and boost the number of visitors to Malaysia.