ABOUT FABIAN MEDIA

Fabian Media is a company with interests in publishing and distribution. Established in 2013, Fabian Media delivers world-class content through various multimedia channels including print and online portal.

ADVERTISE WITH US

Fabian Media is a company with interests in publishing and distribution. Established in 2013, Fabian Media delivers world-class content through various multimedia channels including print and online portal.

CONTACT INFO
  • Address: 168A, Somdutt chamber-2,
    09 Bhikhaji Cama Place
    New Delhi - 110066
  • Phone: 9560264449
  • Email: babita@fabianmedia.net

Strategic partnership: Banyan Tree and AccorHotels

 Banyan Tree Holdings announces that it has entered into aheads of agreement with AccorHotels. Under a long-term partnership, both parties intend to collaborate to develop and manage BanyanTree branded hotels around the world. Banyan Tree will also have access to AccorHotels’ global reservations and sales network, as well as its loyalty programme Le Club AccorHotels.

 
AccorHotels will invest an initial SGD 24 million (c. €16 million) in Singapore-based Banyan Tree and both parties will then co-develop the brands owned by Banyan Tree around the world. This investment will be made through a mandatory convertible debenture that at conversion will give AccorHotels an approximately 5% stake in Banyan Tree. AccorHotels has an option to purchase an additional approximately 5%stake.
 
Ho Kwon Ping, Executive Chairman of Banyan Tree, said: “This agreement is not only transformational for Banyan Tree, but is also an innovation for the global hospitality industry. With the current consolidation of mega hotel companies, smaller but also global players – many family-controlled – are also seeking strategic alliances with the global giants.Our strategic alliance with AccorHotels allows us to remain an independent company,enabling us to continue securing hotel management agreements on our own andyet accelerating Banyan Tree's speed and scope of expansionbutwith AccorHotels helping us to grow our brands around the world. We believe this agreement will propel our brands rapidly to global reach and range and strengthen our ability to embrace change and innovation in the hospitality industry with a strong global partner. We are excited and committed to this partnership." 

ADVERTISE WITH US

Fabian Media is a company with interests in publishing and distribution. Established in 2013, Fabian Media delivers world-class content through various multimedia channels including print and online portal.

Babita Sharma (MD) +91-9560-264449, +91-9540-264449

Vedika Sharma (Editor & Publisher) +91-9643-454949, +91-9990-426236


Subscribe to Our Newsletter

 

CONTACT US