“We have seen growth in the first 45 days of the financial year whereby we are seen higher than 2019 numbers and are confident in working towards a bumper 2022 for all our stakeholders.” Said Vikas Ahluwalia, General Manager and National Head, Zone by The Park.
Q. With the hotel industry bouncing back to normal old days what are your strategies for upcoming quarters?
During the pandemic, our team worked hard to refocus, reimagine and realign our business by fine-tuning our operations. Now when the business is getting better we are focusing on driving operating efficiencies by implementing the benefits gained as part of our reimagined business strategy for driving revenues and getting better-operating margins at our existing hotels.
The key is to focus on the growth of toplines and keep a strict watch on the bottom line.
Q. With tourism starting again how summer season tourism has acted as a boon for the hospitality industry as well as your brand?
We have seen growth in the first 45 days of the financial year whereby we are seen higher than 2019 numbers and are confident in working towards a bumper 2022 for all our stakeholders.
Q. What are your expansion plans for the future?
We plan to open 6 hotels in 2022 out of which Zone Palace by The Park Phalodi Jodhpur, a heritage hotel, is already operational.We are happy to share that some of our exiting hotel owners have shown trust in the team and signed more hotels with us. We would be adding some very interesting leisure locations to our portfolio – Manali, Port Blair, Dimapur, Gopalpur and religious destinations –Amritsar and Yadagirigutta to our portfolio.
This growth is a mix of Zone by The Park and Zone Connect brands.
Q. How has your brand been able to establish itself amongst the eminent players of the hospitality industry?
Zone by The Park Hotels and Zone Connect are part of one of the oldest hospitality companies in India -ApeejaySurrendra Park Hotels Limited and the DNA of the organization is striving towards creating value for all stakeholders.We have de-risked our business by looking at multiple business segments and F&B plays a major role in our success.
Q. How has your brand performed in comparison to the pandemic phase and post-pandemic phase in the measurement of ADRs & ARRS?
We have seen substantial growth with most of our hotels over pre-pandemic numbers.