Bahrain Tourism & Exhibitions Authority organized roadshow in Ahmedabad and Kolkata to attract visitors.
BTEA held discussions with several stakeholders, including various tour and travel companies to collaborate to promote the destination. In line with Prime Minister Narendra Modi’s visit to Bahrain, BTEA witnessed presence of close to 150+ tour and travel agents from across the two cities for the roadshow.
“India is the second source market for Bahrain and the board has been taking steady initiated through trade engagements and media partnerships to highlight the offerings of the destination. We have witnessed a growth of 43% in tourist arrivals from India in 2018 and we are aiming to increase it by 50-56% by 2019 year end” said Mr. Sunil Mathapati, Country Manager - India, BTEA.
Bahrain has various tourist offerings such as Bahrain Fort, Al Fateh Grand Mosque, Riffa Fort, Old houses of Muharraq, Bahrain International Circuit, Gravity skydiving to offer bespoke experiences to its travelers. The Kingdom will launch the world’s largest underwater theme park, covering an area of over 100,000 square meters.
Bahrain has also emerged as a preferred wedding destination in the Middle East. The kingdom has hosted close to 20 weddings till March 2019. The destination has idyllic beaches and large banqueting space to support such events. The Kingdom is infrastructure ready with state of the art convention centers, various water and sports activities to attract the MICE segment.
This is in line with BTEA’s strategy to promote MICE & wedding sector and further develop country’s tourism under the slogan “Ours.Yours.”