From the house of Lotusse Lifestyles,Varija Bajaj is an artist living out her own experience through her label VARIJA – which means Lotus in Sanskrit. Her inspiration is Indian yet her clientele is global. She aims to cultivate and enhance her personal taste of fusion in design as a – trendsetter of newfound styling in India. Her Bridal line is colourful,textured and finely detailed with a strong boho feel.
A true patron of this and that look, VARIJA has mastered the look of folk lore peppered with perceptions and silhouettes of today. Her signature fusion style has kitsch influences tailored to the taste of the perfect fashion individualist.
Varija’s design thought process is explained succinctly in her own words: “My collection is all about vibrant colours, young silhouettes and unconventional concepts dressing people in style with an element of fun. They are a collection for real customers and not just the ramp.”