Jumeirah Hotels and Resorts this past week conducted a three city road show in Bangalore, Mumbai and Delhi, to strengthen the brand’s ties with the Indian travel-trade fraternity. The roadshow was held to further strengthen their relations with the trade and also to introduce the newly opened properties by the brand - Zabeel House by Jumeirah.
Around 18 Jumeirah properties participated in the road show which was attended by over 140 agents in each city. The event was a huge success as the guests were entertained with an hour of some stand-up comedy by the very popular comedian Mr. Atul Khatri.
The India market has witnessed a considerable rise in outbound luxury travel in recent years. The group is focusing on expanding and consolidating their ties with the luxury travel segment to reach out to a larger audience and gain a higher market share. The road show serves as a platform to increase brand awareness and gain new consumers.
Jumeirah Group has 12 hotels in the UAE and a presence across Europe, Middle East and Asia. While the Burj Al Arab Jumeirah is synonymous with the brand in Dubai, Madinat Jumeirah and Jumeirah Emirates Towers have also proved particularly attractive to the Indian market. Jumeirah’s most popular hotels outside of Dubai for Indian travellers include Grosvenor House Suites by Jumeirah Living in London, Jumeirah Frankfurt and Jumeirah Vittaveli in the Maldives.