Los Angeles Tourism & Convention Board (L.A. Tourism) launched ‘L.A. Insider,’ a new online training tool for travel trade professionals. The mobile and tablet-friendly program is the first of its kind for L.A. Tourism. It has been designed to help travel trade across the globe – including India – better sell the city and stay up-to-date with its latest offerings by means of international market-specific modules.
Demand for a bespoke online portal of information and selling tools for the travel trade is strong and growing, as global demand to visit Los Angeles continues its rapid upward trajectory. A record 48.3 million tourists visited L.A. in 2017, a figure that is expected to reach 50 million by 2020.
Attaching the detailed press release for your reference + a release titled Los Angeles wins 2018 TripAdvisor Travelers’ Choice Award for Top Destinations in the U.S - hope you can carry this. Do let us know should you need anything else, we’ll be more than happy to help.
Ashlee Ciora, Senior Director, Los Angeles Tourism
We’re proud to launch such an advanced training program, one that will help our clients discover L.A. like an insider and sell L.A. like an expert. Los Angeles’ welcoming spirit, celebration of diversity and perfect weather are bringing visitors in greater numbers. New restaurants, attractions and hotels are opening up quickly to meet demand and it can be difficult to stay on top of all the new developments – L.A. Insider aims to provide the travel trade with a one-stop-shop platform for everything they need.