? Tailored Booking Experience: The women-specific interface allows women to explore top-rated buses, and real time information on popular boarding points, supporting late night & morning boarding
? Women centric deals: Travellers can discover discounts tailored for women passengers
? Transparent Feedback System: Bus services rated well by women highlighted; reasons behind rating - punctuality, hygiene etc. - also shared
? Comprehensive Travel Insights: Search buses with filters for punctuality, cleanliness, and staff behavior to enhance the travel experience; other women travelling in same bus also shared at time of booking
Bus travel serves as a vital means of transportation, connecting millions of individuals across cities and towns. However, women travelers often encounter unique challenges. Recognizing this, redBus, the world’s largest online bus ticketing platform, has created a separate booking flow for women on the app that they can use for an enhanced experience. The concept introduces a series of women-centric features aimed at revolutionizing the bus travel experience specifically for female passengers.
Launched today, these features are designed to empower women with valuable insights and options, ensuring a journey that prioritizes their distinct needs and preferences. Users can now toggle to the women-specific app experience, which shows top-rated buses, highly recommended by other women travelers. This new interface provides a more transparent, secure experience and fosters a sense of community, allowing women users to make informed choices based on authentic user experiences.
The interface highlights popular boarding points based on user traffic and offers exclusive deals specifically offered for women by bus operators, which can be as high as 25%. Moreover, the women-centric features incorporate user-generated tags that illuminate why certain services are highly regarded by women, focusing on aspects such as punctuality and hygiene and how many other women are traveling in the same bus. This transparent feedback system empowers women to prioritize factors that matter most to them when booking bus tickets and also provides valuable insights to bus operators.
redBus is also introducing a priority helpline that ensures immediate assistance with zero wait time for any query. This is designed to address anxiety & enhance the overall travel experience.
In addition to these women-specific enhancements, redBus is introducing a range of features aimed at enriching the overall travel experience, including filters for punctuality, cleanliness, and staff behaviour, as well as live 360-degree views of boarding points and accurate bus tracking.
Speaking about the launch of the new women specific funnel,Prakash Sangam, CEO, redBus, said, “As the quality and experience of bus travel has improved, women are feeling reassured and are increasingly prefering to travel by bus. At redBus, we have seen a very healthy growth of 21% in women passengers in the last quarter compared to the corresponding period last year., with 33% of passengers now being women. As larger numbers of women choose to travel by bus, we will support them by catering to their concerns and requirements. We expect that this focussed approach will not only encourage more women to travel, but also motivate more bus operators to cater to the needs of this growing cohort.”