Ms. Sarah Mathews, Head of Destination Marketing Asia Pacific &ndash TripAdvisor based in Hong Kong SAR Ms. Sarah Mathews, Head of Destination Marketing Asia Pacific &ndash TripAdvisor based in Hong Kong SAR has been appointed...
Ms. Sarah Mathews, Head of Destination Marketing Asia Pacific – TripAdvisor based in Hong Kong SAR Ms. Sarah Mathews, Head of Destination Marketing Asia Pacific – TripAdvisor based in Hong Kong SAR has been appointed. as Chairperson of the Association’s Executive Board. She has replaced Andrew Jones who was elected Chairman in May 2016.
On her appointment, Ms. Mathews said, “I’m honoured to take on the role of Chairperson for PATA’s Executive Board 2017/2018. Our executive board this year is an example of PATA’s diversity and expertise. With experts from both the private and public side on this year’s board we will continue the efforts of PATA across the world. To quote Dr. Taleb Rifai Secretary General of the UNWTO, ‘Tourism is a Force for Good’ and we at PATA will endeavour to help to support the efforts of tourism and our core values at PATA. I look forward to a productive year.”
Sarah hold a great experience in travel and tourism. Into her experience she was in TripAdvisor’s London office as part of the Destination Marketing Sales team looking over the European, Asian and African markets. Sarah held MICE and international marketing positions at the Hong Kong Tourism Board and Visit Flanders, where she worked with industry partners drive awareness of both destinations. Sarah was a senior executive at Cesar Ritz Colleges in Hong Kong before that.
Executive Board includeds Stephen Pearce, Vice President – Marketing at Tourism Vancouver; Maria Helena de Senna Fernandes, Director – Macao Government Tourism Office, Macao SAR; Pilar Laguaña, Chairperson, PATA Micronesia Chapter, Guam, and Ben Montgomery, Director of Business Relations Management, Centara Hotels & Resorts, Thailand as its members.