Volkswagen, in collaboration with ZAG and Mediawan Kids & Family, the two co-producers of the highly anticipated animated film "Miraculous: Ladybug & Cat Noir, The Movie," has announced an exclusive partnership. This exciting collaboration will see the beloved characters of the movie driving cars from Volkswagen's all-electric ID. family, adding an even stronger emotional charge to the Volkswagen brand and further supporting its global e-strategy.
Nelly Kennedy, Chief Marketing Officer of Volkswagen, expressed her enthusiasm for the partnership, highlighting the perfect match between e-mobility and the film's characters and story. The heroes of "Miraculous: Ladybug & Cat Noir" will embark on their adventures with different fully electric cars from Volkswagen's ID. family, creating a seamless integration of electric vehicles into the movie's storyline.
With "Miraculous" having gained immense popularity as a global family pop culture phenomenon in over 130 countries, the upcoming movie is set to be a blockbuster hit. Garnering more than 33 billion views on YouTube and achieving top TV rankings in numerous countries, the film will be screened in theaters worldwide from July 5th, 2023, and will be available for streaming on Netflix starting July 28th, 2023.
In the movie, Volkswagen's ID family vehicles will be redesigned to match the movie's aesthetics, thanks to the collaboration between movie animators, Volkswagen designers, and the respective marketing teams. The main heroes, Cat Noir, and Ladybug, will be associated with two city cars: the ID.401 and a concept car electric Beetle, respectively. The luxurious ID. Vizzon will be linked to the stylish Gabriel Agreste, while Tom's bakery delivery vehicle will be the iconic Volkswagen ID. Buzz02.
The collaboration with "Miraculous: Ladybug & Cat Noir, The Movie" is an important part of Volkswagen's realignment of its brand and marketing activities. As advertising, marketing, and customer behavior rapidly evolve, Volkswagen aims to shape its brand as a love brand through emotional storytelling. This collaboration follows successful joint projects with Marvel Studios' "Ant-Man and The Wasp: Quantumania" and the Disney+ limited Star Wars series "Obi-Wan-Kenobi," "Andor," and "The Mandalorian."
Volkswagen's commitment to electric mobility and sustainability is evident in its efforts to become climate-neutral by 2050 and the launch of ten new all-electric models by 2026. The collaboration with "Miraculous: Ladybug & Cat Noir, The Movie" aligns perfectly with Volkswagen's goal, as the movie's heroes embrace electric mobility while promoting ecological values. This partnership will further strengthen Volkswagen's emotional connection with a broad family audience, introducing the ID family in a likable way.
The collaboration between Volkswagen and "Miraculous: Ladybug & Cat Noir, The Movie" stems from the shared values and responsibilities of the two strong brands. Aton Soumache and Emmanuel Jacomet, the producers of the film, express their belief in the natural fit between the two brands, highlighting their common values in transmitting the message of a better world. Jérémy Zag, the movie's director, emphasizes the fun they had integrating Volkswagen's iconic vehicles seamlessly into the film's Parisian settings, representing the modernity embodied by Ladybug and Cat Noir.
With this exclusive partnership, Volkswagen, ZAG, and Mediawan Kids & Family are poised to captivate audiences globally with an electrifying and environmentally conscious cinematic experience.