Israel Ministry of Tourism has joined hands with Ola cabs in India to collaborate on a two-week contest that will run on the Ola app which is valid for its Mumbai and Pune users only. The Ola users who undertake the maximum number of rides during the two weeks period and use code ISRAEL stand a chance to win a free trip to Israel for 3nights/4 days.
Utilising Push notifications, in-App promotion, emailers (Mumbai and Pune database), Ola Website (Blog) and their Social Media pages, the ride-sharing company will promote the contest.
Israel has welcomed close to 10,000 Indian travellers between January and March, resulting in a 15% increase in Indian tourists arrivals compared to the same period in 2016. With the recent addition of Air India’s direct connection from Delhi to Tel Aviv, Israel hopes to witness one lakh Indian tourist arrivals in 2018.
Hassan Madah, Director – Israel Ministry of Tourism, India & Philippines
Ola is one of the largest taxi services in India and have a large user base, especially in metro cities. Today, many urban dwellers use the services of taxi hiring in big cities as it is convenient. We are always thinking of distinct ways to promote Israel and felt this association with Ola cabs will help us reach Ola’s over 80 lakh users in Mumbai and Pune. We look forward to creating more awareness of the beautiful destination among Ola users so that they can plan a trip soon to Israel.